Some of my work.

There’s more where this came from. Just ask.

UX writing + content design

  • The unhappy path- decoding payment error codes for contextual cues that lend a helping hand

  • Quiet content - reducing noise in complex booking flows with a simplified content architecture

  • Price alerts subscribe & manage - a bit of the content thought process behind a new notification feature for Booking.com Flights

  • Generative AI - prompt writing and data melding for a comparison feature

Content strategy

  • ABA.com website redesign - evolving the voice and experience for the American Bankers Association (ABA)

  • Booking.com product USPs - defining, mapping, writing, and personalizing the value proposition for ancillary products in a core purchasing flow

  • ABA membership campaign - a creative vision for new marketing materials and complementary microsite

Branding + advertising

  • WONK - a bold new brand for American University, and the ad campaign that launched it

  • #BanksNeverAskThat - an award-winning, national consumer anti-fraud campaign for ABA

Style, tone, + ways of working

  • Booking.com UX writing foundations - style guide for Flights, tone-of-voice refresh, and accessibility guidelines

  • Ways of working - redesigning ABA’s design team for better collaboration and creativity, stronger product-UX collaboration through process documentation

Long-form + visual storytelling